Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The…
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to…
On episode #147 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore when hands-on sales management is ideal and when leaders should be hands-off with their revenue…
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On episode #146 of the Rethink Marketing Podcast, Colin and Nick explore the goals of cold calling and where it should live within our organizations. Is cold calling a…
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On episode #145 of the Rethink Marketing Podcast, Eric and Colin are joined by Tendayi Viki, Ph.D. He is an author, speaker, academic, consultant, and corporate innovation expert. Tendayi…
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On episode #144 of the Rethink Marketing Podcast, Eric and Colin are joined by Marianne Lewis, the Dean of the Lindner College of Business at the University of Cincinnati…
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On episode #143 of the Rethink Marketing Podcast, Eric and Colin are joined by innovator, professor, speaker, and retired tech executive Vivek Wadhwa. Vivek shares his insights on what…
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On episode #142 of the Rethink Marketing Podcast, Eric and Colin get into interview mode and talk through some new and creative ways to answer the common sales prompt,…
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On episode #141 of the Rethink Marketing Podcast, Eric and Colin put together some easy check-boxes to determine when a marketing plan makes sense. There are many scenarios where…
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On episode #140 of the Rethink Marketing Podcast, Eric and Colin speak with the “AI Nerd,” Thomas Helfrich, about the importance of clear success metrics and how SMBs can…
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On episode #139 of the Rethink Marketing Podcast, Eric and Colin share some wisdom to recent college graduates about landing their first marketing job! If you aren’t well networked,…
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On episode #138 of the Rethink Marketing Podcast, Eric and Colin are joined by entrepreneur, author, social media guru, and coach Ramon Ray. After leaving the United Nations, Ramon…
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