The Rethink Marketing Podcast

The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com

How Sales Leaders Can Achieve Integrated Success | Cory Carlson

On episode #105  of the Rethink Marketing Podcast,  Eric and Colin are joined by sales leader, author, and entrepreneur, Cory Carlson.  Cory unpacks his experience coaching clients through finding an integrated life.   Too often, sales and marketing leaders are “on” 24/7, which leads to sacrificing creativity, relationships, wellness, and even job performance.  Cory explores…

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Big Dreams and Legendary Service | Cameron Mitchell

On episode #104  of the Rethink Marketing Podcast,  Eric and Colin are joined by entrepreneur, restaurateur, and author Cameron Mitchell, founder of Cameron Mitchell Restaurants.  Cameron unpacks his learnings from leading 4,500 associates, his $90+ million exit to Ruth’s Chris, and more.  His tips for hiring and empowering the right people, what he has seen…

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Think “Constituents” Instead of “Customers” | Mark Mallory

On episode #103 of the Rethink Marketing Podcast,  Eric and Colin sit down with former Cincinnati Mayor, former Ohio State Senator, and business consultant Mark Mallory.  Regardless of your political leanings, Mark Mallory will help some great insights to his learnings over decades of public service and private consulting.  The value of “knowing your constituents”…

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Reciprocal Learnings From B2C & B2B Marketing

On episode #102  of the Rethink Marketing Podcast, Eric and Colin tackle a big question for marketers: what can B2B marketers learn from B2C marketers, and vice versa?  A common misconception among advertisers and brand builders is that the other discipline isn’t worth observing and learning from.  Our trusty co-hosts dive in to see whether…

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It’s About Influence, Not Influencer Marketing | Jason Falls

On episode #101 of the Rethink Marketing Podcast, Eric and Colin are joined by Jason Falls of Cornett.  Jason Falls is the author of Winfluence and several other books on marketing, and he is one of the leading voices guiding brands to properly leverage influencer marketing.  During this conversation, Jason provides insight to marketers and…

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What it Takes to Be an Executive Level Marketer | Jerry Bernhart

On episode #100 of the Rethink Marketing Podcast, Eric and Colin are joined by executive marketing recruiter Jerry Bernhart.  Viewed as a leading and trusted authority in the recruitment of digital, e-commerce, and data-driven marketing professionals, Jerry has authored scores of articles and white papers on best practices in digital and direct marketing hiring and…

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I Got 99 Problems, But a Podcast Ain’t One

On episode #99 of the Rethink Marketing Podcast,  Eric and Colin are joined by their sound engineer, Mia, who reads questions from our audience!  They talk software, marketing trends, COVID learnings, and even share some personal stories!  No prep, no previews, and no censoring questions: it’s just Colin and Eric talking off-the-cuff about topics our…

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Building Successful Communication Frameworks | Marcus Sheridan

On episode #98 of the Rethink Marketing Podcast, Eric and Colin are joined by Marcus “The Sales Lion” Sheridan.  Marcus Sheridan is a content marketer, professional speaker, storyteller, entrepreneur, and multiple-time author, including They Ask You Answer.  On this episode, he unpacks how to understand successful communication frameworks, noticing trends, storytelling through content marketing, and…

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WHOOMP “Here it is” A Marketing Conversation with DC Glenn | The Brain Supreme

On episode #97 of the Rethink Marketing Podcast,  Eric and Colin unpack stories and life lessons with The Brain Supreme, DC Glenn.  His story  has always been about learning to learn. His energy and focus rests solely in the belief of never missing an opportunity, making yourself invaluable and always breathing life into your brand,…

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Is it Time to Stop Moving Forward?

On episode #96 of the Rethink Marketing Podcast, Eric and Colin stop.  Instead of pushing the envelope with a new tactic or strategy, they discuss the allure of progress for progress’s sake, and reflect on the need to pause and establish a baseline.  We’ve all heard that intentional rest helps spur creativity, innovation, and solutions,…

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