Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The…
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to…
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries walk the fine line between attention-grabbing advertising and brand suicide–which may also translate to career…
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On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries delve into some of the reasons why major business media publications aren’t talking about eye…
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On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the side of sales and marketing where relationships falter and fail. Breakups can be…
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On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get vulnerable and share their learnings from hiring marketing and sales professionals of all levels.…
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On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the misses they’ve seen with rebrands and brand refreshes. Asking ourselves some specific questions…
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The sky is not falling
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On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why being in second position may actually be superior to being in first.…
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On episode #158 of the Rethink Marketing Podcast, Eric Reed returns alongside Colin Jeffries to talk about the often cliché topic of story. Mastery of our story is a…
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