The Rethink Marketing Podcast
The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
Measure This Instead of Email Open Rate…
On episode #123 of the Rethink Marketing Podcast, Eric and Colin dive into why open rates are not good proxy for success. When someone unsubscribes from your email blast, they have to open the email! Why would we include active disengagements as part of a success metric? Instead, what can we look at that measures…
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If it’s Not an Adventure, Maybe We’re Doing it Wrong | Capt. Travis Rosbach
On episode #122 of the Rethink Marketing Podcast, Eric and Colin are joined by explorer, entrepreneur, speaker and founder of Hydro Flask, Capt. Travis Rosbach. This episode is full of reflection and continually points to the power of stepping out of your comfort zone to seek adventure in life and business. The story of Hydro Flask is the story…
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Here’s Why Your Emails Aren’t Working
On episode #121 of the Rethink Marketing Podcast, Eric and Colin uncover recent trends in marketing and sales emailing. If you haven’t adjusted your approach to email the past six months, you are missing out. Is your email strategy helping or hurting your personal brand? How can you use email to get in a consideration…
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Be Honest, Is There Spinach in my Teeth?
On episode #120 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with the world’s leading authority on trust-based selling, Ari Galper. As a salesperson, it’s not prudent to be 100% honest all of the time but it’s also a bad idea to lie and mislead. So how do…
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“Best Of” Sales and Marketing Advice | Allan Dib
On episode #119 of the Rethink Marketing Podcast, Eric and Colin are joined from Melbourne, Australia by author of The One Page Marketing Plan, Allan Dib! Allan has grown multiple businesses using lots of marketing and sales advice and trial and error. Now, he unpacks some of his “best of” wisdom for the Rethink Marketing…
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Why Bad Products Beat Great Products
On episode #118 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with author of the One Page Marketing Plan, Allan Dib. We know the symptoms of bad products, but all too often, they win in the marketplace. Is marketing to blame? If having the best product is merely…
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Reflections and Projections After Another Year of Rethinking
On episode #117 of the Rethink Marketing Podcast, Eric and Colin reflect on another year of insightful guest interviews, unconventional topics, and turning conventional marketing wisdom on its head. Colin pulls out some through-lines many of the guests spoke about, and Eric reflects on some of this year’s non-guest episodes. Marketing and sales, growth and…
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