The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
On episode #93 of the Rethink Marketing Podcast, Eric and Colin open up the term “Side Hustle” for businesses. An increasing number of company leaders are turning to services outside of their core offerings. What questions should we be asking to identify side hustle opportunities for our businesses? Side hustles have evolved over the…
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On episode #92 of the Rethink Marketing Podcast, Eric and Colin have a fascinating conversation with Kurt Uhlir. Kurt is no stranger to understanding big moments and what is required to not only achieve greatness but maintain it! We open up discussions on terms like heritage, grinding, character. We look at the connection between…
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On episode #91 of the Rethink Marketing Podcast, Eric and Colin dig into the often politicized topic of whether marketing degrees are invaluable or worthless. Is a marketing degree as fundamental to success as a medical degree or as useless as a degree in bovine tattoo art? Are employers putting too much stock in classroom…
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On episode #90 of the Rethink Marketing Podcast, Eric and Colin kick off Season Two with a conversation around a traditional sales and marketing acronym U.S.P. (Unique Selling Proposition). As marketers, we know the importance of understanding that words have meaning and the words we choose frame how we think, feel, and act! We need…
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Take5: The Rethink Marketing Podcast officially wraps up season one! Today we simply take a minute or so to say thank you! Thank you to our audience, our guests and the Rethink Marketing Podcast team. Season two launches on July 6th with a brand new episode, more amazingly awesome alliterations and some amazing guests! …
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On episode #79 of the Rethink Marketing Podcast, Eric and Colin talk revenue growth. When it comes to your sales, marketing and overall business should you look to grow or scale? First we need to understand that there is a difference and just what that difference is. Second, we need to consider a few distinguishing…
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On episode #78 of the Rethink Marketing Podcast, America’s Rabbi, Daniel Lapin, author of Thou Shall Prosper and Business Secrets from the Bible joins the show to discuss how business leaders and marketing decision makers can apply ancient Jewish wisdom to find success in today’s ever-evolving marketplace. How does grasping that branding and experience marketing…
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On episode #77 of the Rethink Marketing Podcast, Eric and Colin get a little academic and talk about rethinking marketing class for more holistic solutions to today’s business problems. Sometimes we get stuck in our classes, that we think a sales problem must be solved with a sales answer, when the issues may actually be…
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On episode #76 of the Rethink Marketing Podcast, Colin and Eric take us out to the ball game, but not for peanuts or Cracker Jack! The discussion is around sustainable growth efforts versus big (but often short-term) marketing wins. It’s a high level conversation to unpack when you should swing for the fences and how…
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On episode #75 of the Rethink Marketing Podcast, Colin Jeffries closes out Season 1 with an information-packed conversation with world renowned negotiation expert,–“The King of Negotiating”–keynote speaker, corporate coach, and author, Ed Brodow. Ed brings to light proven preparation practices, in-the-room techniques, and follow-up methods to help ensure you are at the top of your…
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