On episode #58 of the Rethink Marketing Podcast, Colin and Eric discuss  “PFP” or “Pay for Performance Marketing.”    Many media companies are going all in on only charging  advertisers once they achieve defined results.  On the surface it sounds great.  If you could mitigate advertising risk you would certainly want to take a look….

On episode #57 of the Rethink Marketing Podcast,  Colin and Eric are joined by Mark Schaefer, a nine time best selling author. They talk about timeless marketing principles, using modern technology for good, and explore why now is more important than ever for brands to be more human.  The audience you want to reach is…

On episode #56 of the Rethink Marketing Podcast, Colin and Eric, ironically, talk about the importance of listening in marketing and sales.  We have all been on the receiving end of being talked at,  talked down to, or involuntarily in the front row of someone’s one person show.  None of these scenarios help us feel…

On episode #55 of the Rethink Marketing Podcast,  Colin flies solo to interview the founder of Content Marketing Institute, prolific business book author, and recipient of the Content Council’s Lifetime Achievement Award, Joe Pulizzi (@JoePulizzi).  The conversation is wide-ranging and covers content goals, getting started, building an audience, why focus is imperative, and (because why…

On episode #54 of the Rethink Marketing Podcast, Colin and Eric discuss  all the wonderful sales lessons in the  classic children’s book, “Green Eggs and Ham”.  Would you listen to this podcast on a house?  Would you listen to this podcast with a mouse?  How about on a boat or with a goat?   There…

On episode #53 of the Rethink Marketing Podcast, Colin and Eric discuss what to consider when adding a marketing tactic to your mix.  Essentially, we think there are four questions worthy of consideration.  First, what are expectations and budget?   Second, does the tactic reach your existing audience in a new way or open up…

On episode #52 of the Rethink Marketing Podcast,  Eric and Colin are joined by the internationally acclaimed author, speaker and  sales & leadership thought leader Bob Burg.  If you are not familiar with Bob Burg’s work and  keen insights into sustainable success in sales and business, you absolutely should be!   Sales is about discovery…

On episode #51 of the Rethink Marketing Podcast, Eric and Colin consider the consequences and benefits of cutting a marketing tactic that’s underperforming. As marketers and business leaders, it can often be challenging to know what the right moves are when it comes to pruning your marketing mix.  How will the rest of your advertising…

On episode #50 of the Rethink Marketing Podcast, Eric and Colin dive into what content silos mean for your search engine optimization (SEO) strategy and  website user experience. What is the importance of structuring, prioritizing, and managing your website’s content.   How can your understanding and effective use of content hierarchies create a  user experience…

On episode #49 of the Rethink Marketing Podcast, Eric and Colin are joined by Dr. Mansur Khamitov to talk all things brand and branding. What are some well-researched and proven ways to build brand successfully?  How significant is the power of relationship in brand?  How do businesses recover from major transgressions? What is the next…