The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
On episode #97 of the Rethink Marketing Podcast, Eric and Colin unpack stories and life lessons with The Brain Supreme, DC Glenn. His story has always been about learning to learn. His energy and focus rests solely in the belief of never missing an opportunity, making yourself invaluable and always breathing life into your brand,…
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On episode #96 of the Rethink Marketing Podcast, Eric and Colin stop. Instead of pushing the envelope with a new tactic or strategy, they discuss the allure of progress for progress’s sake, and reflect on the need to pause and establish a baseline. We’ve all heard that intentional rest helps spur creativity, innovation, and solutions,…
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On episode #95 of the Rethink Marketing Podcast, Nick Westergaard joins Colin and Eric to talk about true brand experience, building a level of community and understanding the power of the term “Simplify to Amplify”. The lines between branding and experience keep blurring and blurring. It has become increasingly difficult to understand what is…
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On episode #94 of the Rethink Marketing Podcast, Eric and Colin reflect on the importance of learning from past performance. In sales, getting game film can be pretty simple—as long as the prospect or client knows they are being recorded. In marketing, it gets a little bit trickier–do we really want to track keystrokes all…
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On episode #93 of the Rethink Marketing Podcast, Eric and Colin open up the term “Side Hustle” for businesses. An increasing number of company leaders are turning to services outside of their core offerings. What questions should we be asking to identify side hustle opportunities for our businesses? Side hustles have evolved over the…
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On episode #92 of the Rethink Marketing Podcast, Eric and Colin have a fascinating conversation with Kurt Uhlir. Kurt is no stranger to understanding big moments and what is required to not only achieve greatness but maintain it! We open up discussions on terms like heritage, grinding, character. We look at the connection between…
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On episode #91 of the Rethink Marketing Podcast, Eric and Colin dig into the often politicized topic of whether marketing degrees are invaluable or worthless. Is a marketing degree as fundamental to success as a medical degree or as useless as a degree in bovine tattoo art? Are employers putting too much stock in classroom…
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On episode #90 of the Rethink Marketing Podcast, Eric and Colin kick off Season Two with a conversation around a traditional sales and marketing acronym U.S.P. (Unique Selling Proposition). As marketers, we know the importance of understanding that words have meaning and the words we choose frame how we think, feel, and act! We need…
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Take5: The Rethink Marketing Podcast officially wraps up season one! Today we simply take a minute or so to say thank you! Thank you to our audience, our guests and the Rethink Marketing Podcast team. Season two launches on July 6th with a brand new episode, more amazingly awesome alliterations and some amazing guests! …
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On episode #79 of the Rethink Marketing Podcast, Eric and Colin talk revenue growth. When it comes to your sales, marketing and overall business should you look to grow or scale? First we need to understand that there is a difference and just what that difference is. Second, we need to consider a few distinguishing…
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