On episode 45 of the Rethink Marketing Podcast, we chime in on understanding when (if ever) multiple calls to action can make a big difference for marketers and the businesses they represent. Marketing theorists find themselves in one of two camps: those who advocate for a single, clear call to action and those who espouse…

On episode 44 of the Rethink Marketing Podcast, speaker, author, influencer, entrepreneur, and award-winning marketer Tara Hunt joins the show to help us rethink our presumptions and misconceptions about social media’s role in our marketing plans. Stop selling and start listening–to your network and this episode! Can businesses truly realize positive ROI by investing in…

On episode 43 of the Rethink Marketing Podcast, we discuss “Soft Skills” and their importance to the modern-day marketer. While certifications, technical ability, and overall acumen are impressive, it’s the understanding and use of soft skills that will make an impact on those you lead and collaborate with. Many marketing qualities aren’t learned in a…

On episode 42 of the Rethink Marketing Podcast, we discuss “Soft Skills”. Look, there are plenty of crucial sales skills you need to have a successful and effective sales career. But beyond knowing how to use a CRM, how to create a sales forecast or when to close you need to be in tune with…

On episode 41 of the Rethink Marketing Podcast, we are joined by an acknowledged authority on evolutionary psychology and conversion rate optimization Tim Ash. Tim is an international keynote speaker, and best selling author of “Unleash Your Primal Brain” and “Landing Page Optimization”. He has been mentioned by Forbes as a top-10 marketing expert and…

On episode 40 of The Rethink Marketing Podcast, we dive into another conversation around marketing audits. Specifically, audits of your strategy and execution, and why these audits can matter a great deal to business success. As humans we need to know what is going on with everything in our lives so we can modulate, improve,…

On episode 39 of the Rethink Marketing Podcast, we are joined by CEO of Heficed and CEO & co-founder of IPXO, Vincentas Grinius. He explains why he is working toward internet sustainability and the crucial role planning and preparation have for business success. As a tech startup founder and entrepreneur, Vincentas has seen what works…

On episode 38 of take5: The Rethink Marketing Podcast, Eric & Colin dive into the do’s and don’ts of sales contests. Sales contests can deliver many great outcomes from building morale, creating team unity and driving revenue. But there is more to a sales contest than just saying “let’s do one”! What are the desired…

On episode 37 of take5: The Rethink Marketing Podcast, we discuss the idea of giving in the holiday spirit! What does that mean on a marketing and sales podcast? It means as marketing and sales professionals we certainly understand the importance of reputation management and the power reviews can have on businesses and people. So…

On episode 36 of The Rethink Marketing Podcast, entrepreneur, business visionary, author, and sustainability expert Steve Melink (founder and CEO of Melink Corporation) shares his experience starting and growing a successful business; attracting and retaining top talent; branding and brand building; separating payback from strategy; and, of course, embracing sustainability. Steve’s insights are relevant to…