Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index Episode

This week, Simon Daniels returns and shares 5 tips for getting your Revenue Operations function firing, and Robert Rose unveils his new Audience Trust Index research.

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The Confessions of a CMO and Plural Brands Episode

This week, Jeff and Ian dive into Confessions of a CMO, and Robert is in the bar earning attention one room at a time with plural brands.

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The Lisa Bonnano and Killing the SaaS Vibe Episode

This week, Ian chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS over a cocktail.

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The It’s Not 2018 and 3 D’s of Product Content Episode

This week, Cathy is back in the studio to discuss changes content marketers need to make in 2026, and Ian shares his 3 D’s of product content marketing.

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The Story Fails and Finding Your Busker Box Episode

This week, we welcome back Jeff from his holiday to discuss the 5 fails of our story fundamentals, and Robert is in the bar talking about starting afresh.

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The Community and Agent Authority Episode

This week, we welcome back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, and Robert is in the bar talking about AI agents and authority.

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The CMS Relevance and Railways Episode

This week, we go back to the old weekly format. Cathy shares some thoughts on the relevance of a CMS system today, before we join Robert in our virtual bar.

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The Rose & Rockstar: Stop the Press! PR is Not Dead.

This week in our virtual bar, we revisit the topic of marketing’s obsession with declaring things as dead and make the case for PR being very much alive.

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The Rockstar CMO Studio: 5 F’in’ Things for Coping with the Pipeline Crisis

This week, Jeff and Ian are inspired by an article by Dave Kellogg describing a B2B pipeline crisis and select 5 of Kellogg’s best suggestions of what he would do.

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The Rose & Rockstar: Desperately Seeking Storytellers

This week in our virtual bar, if Robert were to write the infamous story about storytelling from WSJ, what would he write?

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