Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Rose & Rockstar: The From Line

This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.

Read More

Rockstar CMO Studio: What say you Simon?

This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.

Read More

The Rose & Rockstar: AI is Fiiiiiine

This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.

Read More

The Rockstar CMO Studio: 5 F’in’ Event Tips

Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.

Read More

The Rockstar CMO Solo: Creating ART with Content Marketing

This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.

Read More

The Rockstar CMO Studio: Cathy on Acquisitions

This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce’s acquisition of Informatica, they discuss their experiences with acquisitions.

Read More

The Rose & Rockstar: Uncommon Value

Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a fancy cocktail with a fancy name, Ian and…

Read More

The Rockstar CMO Studio: Being the Voice of the Market

Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.

Read More

The Rose & Rockstar: Epissedomology

This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast’s name as Robert shares tips on using AI for research and introduces him to epistemology.

Read More

The Rockstar CMO Studio: The Post Sale CMO

Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy – the CMO’s Perspective.”

Read More