Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Rockstar CMO Studio: Being the Voice of the Market

Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.

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The Rose & Rockstar: Epissedomology

This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast’s name as Robert shares tips on using AI for research and introduces him to epistemology.

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The Rockstar CMO Studio: The Post Sale CMO

Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy – the CMO’s Perspective.”

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The Rose & Rockstar: Short Measures and Podcast Lessons

This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.

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Rockstar CMO Studio: The Soft Stuff is the Hard Stuff

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 – the hard stuff of getting the soft stuff right when implementing marketing technology.  They cover five things to consider:  #1 Identify business needs #2 Develop…

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The Rose & Rockstar: Controversy and Connection

This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?

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The Rockstar CMO Studio: Cathy’s Take on 90 Days

This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader’s first 90 days.

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The Rose & Rockstar: Gartner’s Digital Detox Prediction

This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.

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The Rockstar CMO Studio: First 90 Days in The Machine

Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals – The Machine.

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The Rose & Rockstar: Slowing Down the Vibe

This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.

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