Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Rose & Rockstar: Still Thanking LinkedIn?

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the apparent changes in LinkedIn from community to attention.

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The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset

This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.

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The Rose & Rockstar: WTF Does Being Good at AI Mean?

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.

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The Rockstar CMO Studio: The ART of the Revenue Department

This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals

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The Rose & Rockstar: Pritchard’s 5 Fundamentals

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.

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Cathy on Content: The CMO Identity Crisis

This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.

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The Rose & Rockstar: Different

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic – Different by Youngme Moon

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The Rockstar CMO Studio: Marketing with a Cause

This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.

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The Rose & Rockstar: Robert’s Robot Writing Righthand

This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.

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The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human

This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human

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