Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week, we dive into Cathy’s Bear Essentials to chat about marketing metrics, and Robert shares his experience trying all the LLMs.
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This week, Simon Daniels returns and shares 5 tips for getting your Revenue Operations function firing, and Robert Rose unveils his new Audience Trust Index research.
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This week, Jeff and Ian dive into Confessions of a CMO, and Robert is in the bar earning attention one room at a time with plural brands.
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This week, Ian chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS over a cocktail.
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This week, Cathy is back in the studio to discuss changes content marketers need to make in 2026, and Ian shares his 3 D’s of product content marketing.
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This week, we welcome back Jeff from his holiday to discuss the 5 fails of our story fundamentals, and Robert is in the bar talking about starting afresh.
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This week, we welcome back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, and Robert is in the bar talking about AI agents and…
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This week, we go back to the old weekly format. Cathy shares some thoughts on the relevance of a CMS system today, before we join Robert in our…
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This week in our virtual bar, we revisit the topic of marketing's obsession with declaring things as dead and make the case for PR being very much alive.
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This week, Jeff and Ian are inspired by an article by Dave Kellogg describing a B2B pipeline crisis and select 5 of Kellogg's best suggestions of what he…
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