The Educational Content and Getting Creative over a Kansas City Cocktail Episode
This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative
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Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn
The Trends from Metia and Flaws on a Farm Episode
This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue.
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The it’s a Sink not a Funnel and Owning Media over a Cocktail Episode
This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.
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The Brown M&M’s Marketing Rider and the Marketing Talent Crunch Episode
This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail
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The 5 Dysfunctions, Lettuce and Blame Episode
This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.
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The 5 F’in’ Fundamentals and Robert’s Word for 2024 Episode
This week Jeff and Ian kick off the new year discussing their 5 F’in’ Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail
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The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode
This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.
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The Predictable Predictions Episode
This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/
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The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should stop to do that over a cocktail in the virtual bar.
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