Apr 3, 2025
The Rockstar CMO Studio: Cathy, Fields, and Meadows
This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Mar 29, 2025
The Rose & Rockstar: Ignoring Mark Twain
This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.
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Mar 26, 2025
The Rockstar CMO Studio: First 90 Days of Knowledge
This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.
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Mar 22, 2025
The Rose & Rockstar: Are Corporate Websites Dead?
This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.
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Mar 19, 2025
The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)
This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.
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Mar 15, 2025
The Rose & Rockstar: Content, Charisma & Community
This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.
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Mar 12, 2025
The Rockstar CMO Studio: Cathy Comms Chat
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.
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Mar 8, 2025
The Rose & Rockstar: Gated Communities
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.
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Mar 6, 2025
The Rockstar CMO Studio: Awareness SNAFUs
This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.
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Mar 1, 2025
The Rose & Rockstar: Just Say No!
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.
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