Mar 19, 2025
The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)
This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Mar 15, 2025
The Rose & Rockstar: Content, Charisma & Community
This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.
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Mar 12, 2025
The Rockstar CMO Studio: Cathy Comms Chat
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.
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Mar 8, 2025
The Rose & Rockstar: Gated Communities
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.
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Mar 6, 2025
The Rockstar CMO Studio: Awareness SNAFUs
This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.
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Mar 1, 2025
The Rose & Rockstar: Just Say No!
This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.
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Feb 27, 2025
The Rockstar CMO Studio: Thomas Peham, GEO and Otterly
This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.
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Feb 22, 2025
The Rose & Rockstar: To Gate or Not to Gate?
This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.
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Feb 19, 2025
The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference
This week, Jeff and Ian share some practical advice on measuring brand awareness.
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Feb 15, 2025
The Rose & Rockstar: Is Marketing Getting Harder?
On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing…
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