Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a fabulous weekend…
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This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus…
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Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a wonderful weekend…
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This week, marketing and revenue operations expert Simon Daniels joins Ian after a two-year break working with Forrester to discuss how we define the discipline of revenue operations,…
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Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend…
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This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices that spills into a chat about general management training, personality types, and…
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Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend…
Read more
This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs…
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Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend…
Read more
This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on…
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