Feb 12, 2025
The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.
Read moreMarketing Podcast Network
Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
Choose your preferred podcast app or feed.
Current RSS feed profile
The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Feb 8, 2025
The Rose & Rockstar: Back on the Book
Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.
Read more
Feb 5, 2025
The Rockstar CMO Studio: Making the Dream Work with Cathy
This week, Cathy joins Ian in the studio for a chat about organizing teams
Read more
Feb 1, 2025
The Rose & Rockstar: Writing a Marketing Book
Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
Read more
Jan 29, 2025
The Rockstar CMO Studio: 5 SNAFUs on the Muse
This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey
Read more
Jan 25, 2025
Rockstar CMO Solo: Tune in to the Business and it’s ICP
In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.
Read more
Jan 22, 2025
The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?
This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.
Read more
Jan 19, 2025
The Rose & Rockstar: MQL Gumball Machines and Brand
Our second visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
Read more
Jan 16, 2025
The Rockstar CMO Studio: Aligning Budget and Channels
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.
Read more
Jan 11, 2025
The Rose & Rockstar: Connecting through Nostalgia and Tribes
Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.
Read more