Feb 27, 2025
The Rockstar CMO Studio: Thomas Peham, GEO and Otterly
This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Feb 22, 2025
The Rose & Rockstar: To Gate or Not to Gate?
This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.
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Feb 19, 2025
The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference
This week, Jeff and Ian share some practical advice on measuring brand awareness.
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Feb 15, 2025
The Rose & Rockstar: Is Marketing Getting Harder?
On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing…
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Feb 12, 2025
The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.
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Feb 8, 2025
The Rose & Rockstar: Back on the Book
Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.
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Feb 5, 2025
The Rockstar CMO Studio: Making the Dream Work with Cathy
This week, Cathy joins Ian in the studio for a chat about organizing teams
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Feb 1, 2025
The Rose & Rockstar: Writing a Marketing Book
Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.
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Jan 29, 2025
The Rockstar CMO Studio: 5 SNAFUs on the Muse
This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey
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Jan 25, 2025
Rockstar CMO Solo: Tune in to the Business and it’s ICP
In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.
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