May 28, 2025
The Rockstar CMO Studio: Being the Voice of the Market
Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.
Read moreMarketing Podcast Network
Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
Choose your preferred podcast app or feed.
Current RSS feed profile
The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
May 24, 2025
The Rose & Rockstar: Epissedomology
This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him…
Read more
May 21, 2025
The Rockstar CMO Studio: The Post Sale CMO
Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy - the CMO's Perspective.”
Read more
May 17, 2025
The Rose & Rockstar: Short Measures and Podcast Lessons
This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.
Read more
May 14, 2025
Rockstar CMO Studio: The Soft Stuff is the Hard Stuff
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode…
Read more
May 10, 2025
The Rose & Rockstar: Controversy and Connection
This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
Read more
May 7, 2025
The Rockstar CMO Studio: Cathy’s Take on 90 Days
This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader's first 90 days.
Read more
May 3, 2025
The Rose & Rockstar: Gartner’s Digital Detox Prediction
This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to…
Read more
May 1, 2025
The Rockstar CMO Studio: First 90 Days in The Machine
Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals - The Machine.
Read more
Apr 26, 2025
The Rose & Rockstar: Slowing Down the Vibe
This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
Read more