Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra: “Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become”. Our guest…

This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision.  Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20…

This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he and Ian Truscott discuss Gartner’s Top 10 Predictions for 2022 and Beyond. This week’s guest is Melissa Sargeant, the CMO at Litmus. Melissa…

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeting the real you through your content. Ian then chats with another Jeff, Jeff Coyle,…

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team. As a fan of his work and his podcast, Ian is delighted to welcome Renegade Marketing’s Drew…

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For the first time in 88 episodes, the perils of delivering fresh guests on a weekly show have caught up with us, we’ve been struck by the…

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it’s the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up with Eric Fulwiler, former CMO and CCO at 11:FS, who we were…

This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology. Our guest this week is Anne-Marie Twigge, the MD of The Next Women,  a global movement of ambitious women and progress-driven companies. Anne-Marie has had a fascinating career, she has a…

This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people.  Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer.  Chris has over 20 years of experience growing companies in…