Jan 8, 2025
The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Jan 4, 2025
The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.
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Dec 28, 2024
The Going Solo on Podcasting Episode
This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.
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Dec 21, 2024
The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
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Dec 14, 2024
The 5 D’s of Personas and Valuable Friction Episode
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.
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Dec 7, 2024
The 5 Reasons a CMO Gets Fired Episode
This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.
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Nov 30, 2024
The Doing More With Less and Asking Why Episode
This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?
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Nov 23, 2024
The Five Sales Enablement Things and Valuable Friction Episode
This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.
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Nov 16, 2024
The Four Takes on Privacy and Relevancy Episode
Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization
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Nov 9, 2024
The Just Cathy, Chums, Content and Chaos Episode
This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.
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