Nov 30, 2024
The Doing More With Less and Asking Why Episode
This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Nov 23, 2024
The Five Sales Enablement Things and Valuable Friction Episode
This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.
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Nov 16, 2024
The Four Takes on Privacy and Relevancy Episode
Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization
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Nov 9, 2024
The Just Cathy, Chums, Content and Chaos Episode
This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.
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Nov 2, 2024
The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode
This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.
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Oct 26, 2024
The Just Robert and CMWorld Episode
This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.
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Oct 19, 2024
The Giving a Shit About B2B Marketing with Cathy and Robert Episode
This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.
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Oct 16, 2024
Special Episode – Business Podcasting – Eavesdropping on Keith Smith and Jason Falls
A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls
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Oct 12, 2024
The 5 Fundamentals of Buyers’ Journeys and Careers over a Cocktail Episode
This week Jeff shares his 5 Fundamentals of Buyers' Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.
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Oct 5, 2024
The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode
This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
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