Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
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This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.
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This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.
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This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond…
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This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in…
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This week Ian shares a book chapter, and Robert has some tips to refresh your content.
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This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
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This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a…
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This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.
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This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing…
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