Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Agile Rhapsody, Getting Intentional with Christina Del Villar and Getting Personal Episode

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog  “To Build A Better Marketing Plan, Revisit Your Approach To Planning” and we discuss it and how to align this with being Agile….

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The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with a classic 70’s tune about a place we could certainly waste some time in. We continue our mini-series with Christina Del Villar talking about her book…

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The Customer Needs, Christina’s G in GRIT and it’s time for a Proper Job over a Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, especially for new marketing leaders. We kick off a mini-series with Christina Del Villar who appeared on episode 64 of the show, talking about her book…

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The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior to moving client-side…

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The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan. David Rodnitzky, the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into the five areas marketers can find an unfair…

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The Who’s Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode

In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE BUSINESS, a hamster, a people-pleaser, a squirrel, a strip club baller, the feature creature, the cookie-cutter, a shamen, the outsourcer or the customer? Or maybe none of…

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The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode

This week, like an ’80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across global marketing teams with Jeff Clark, former Research Director at SiriusDecisions/Forrester, and Rockstar CMO Advisor. Our guest interview…

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The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan. We discuss marketing data and web metrics with Michael Loban, the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. …

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The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode

This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist…

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The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode

This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. As you’ll hear, he is also the…

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