Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.
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Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.
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Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.
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This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
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This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.
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This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.
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This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond…
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This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in…
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This week Ian shares a book chapter, and Robert has some tips to refresh your content.
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This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
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