Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn
We kick off the episode with former VP Principal Analyst for Forrester Research Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this week, we discuss influencer marketing for B2B. Something different this week as we get the perspective of the CEO and the C Suite,…
Read More
You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves. My guest this week is Christina Del Villar who is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies…
Read More
This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for “One to Watch, One Hit Wonder or Wonderwall” to discuss marketing orchestration, inspired by a tweet. Is it a hit or a miss? This week’s guest is Misia Tramp, VP Strategy & Insight at Metia. A British-born,…
Read More
This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for “One to Watch, One Hit Wonder or Wonderwall” and discusses Intent Marketing. Is it a hit or a miss? This week’s guest, Darren Guarnaccia, the SVP of Product at Hootsuite, the global leader in Social Media management….
Read More
This week, “One to Watch, One Hit Wonder or Wonderwall” returns. As my co-host, Jeff Clark, is taking a week off, David McGuire, Creative Director and Co-Owner of Radix Communications, returns to the show to fill Jeff’s virtual hot seat, and we discuss A.I. writing content. If you are into content marketing or strategy,…
Read More
This week, we return to “One Hit Wonder or Wonderwall” with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Customer Journey Orchestration. This week’s interview is with Russ Powell, Founder, and MD at Sharper B2B Marketing and we discuss his career with B2B brands…
Read More
This week, we continue to discuss ‘Privacy: The Marketers Dilemma’ as I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gaining trust along a customers journey that often starts without us. We talk a lot on this show about the relationship between marketing and sales,…
Read More
This week, in our ongoing ‘Privacy: The Marketers Dilemma’ segment, I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need to earn trust with consumers who are increasingly savvy and cynical about sharing their data. For this week’s interview, we stick with the Forrester alumni as Julie…
Read More
This week, we join the conversation about Google’s decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester. This week’s interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and…
Read More
This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester. I give a three-way interview a try for the first time and welcome two guests, Dr. Christine Bailey and Jeremy Bevan. Both…
Read More