Dec 24, 2021
The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode
Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Dec 18, 2021
The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode
This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance marketing agency This Is Digital and quotes…
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Dec 11, 2021
The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode
This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest…
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Dec 4, 2021
The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode
This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community…
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Nov 27, 2021
The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode
Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian…
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Nov 20, 2021
The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode
This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time…
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Nov 13, 2021
The Budget Planning and The Only Way Out Is Through a Cocktail Episode
We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget.…
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Nov 6, 2021
The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode
This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it’s the quiet ones we need to watch and become…
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Oct 30, 2021
The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode
This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology. Our guest this week…
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Oct 23, 2021
The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode
This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying…
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