Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance marketing agency This Is Digital and quotes…
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This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest…
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This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community…
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Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian…
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This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time…
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We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget.…
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This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it’s the quiet ones we need to watch and become…
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This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology. Our guest this week…
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This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying…
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This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering…
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