The Extra Shot

Ready for a wild ride through the ever-changing world of Digital Marketing? Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news. They’ll keep you in the loop with the latest news so that you can continue your online marketing success. Hold on tight, they always deliver top-notch insights but they don’t always agree.

010 – Will We All Have To Pay For X?

We can only hope that this was a flight of fancy from Elon Musk. In a conversation with Israeli Prime Minister Benjamin Netanyahu, Musk suggested he may start charging everyone a small monthly fee to use X. Apparently it’s a bid to combat bots. The problem is, whilst it may help get rid of bots,…

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009 – The Fear Of Liking

People are posting and engaging on social media publicly less than they ever have before. Which leaves the social platforms with a problem. Less content, less engagement will make the whole place less interesting for users. And, it means less space from ads. So Instagram are testing the option to hide your like engagement from…

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008 – One Social Network To Rule Them All

Meta, X (formally known as Twitter) and now TikTok are all vying to be the one social network to rule them all. Like WeChat in China they want to *be* the internet. We think it’s a bad idea. But there’s a rumour that TikTok is about to ban links to external e-commerce sites like Amazon,…

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Bonus – Making better managers with Reg Friddle

Reg Friddle works with managers to make their lives easier. In this episode we talk about the challenges managers face and how to get out of the cycle of firefighting and micro-managing Subscribe to Reg’s Webinar here: https://us02web.zoom.us/meeting/register/tZElcO2tqj8jH9XelfTRFjRiIxzocOzTvsDZ#/registration And visit his website here: https://www.preferred-future.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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007 – A new way to get more comments on Instagram

This week, May King and Amanda are joined by Reg Friddle. They discuss how the Rolling Stones won the internet and how scammers on X lost it. The hot topic of the week is how to get more comments on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

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Bonus: Should you be able to block people on social media?

Elon Musk says he’s getting rid of the block feature on X (formally Twitter). Is this a terrible idea? May King and Amanda talk about the people they block and why we really need this feature. We also talk about the new CEO and some of Musk’s other weirdness. Learn more about your ad choices….

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006 – Watch out for the lurkers!

In this episode, May King tells us why it’s important to create content for the lurkers on social media. Who are the lurkers? Why do you need them? Why is talking to them important for FOMO? Find out. This is a replacement episode for this week’s LinkedIn Live because someone (looks at Amanda) messed up…

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Bonus: Is the Tag Fest upon us?

May King and Amanda discuss a new way to tag on Instagram. Which could be super useful or terribly spammy. Learn more about your ad choices. Visit megaphone.fm/adchoices

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005 – Are you about to lose your Facebook group

May King and Amanda talk about a bizarre update from Facebook that means if you’re not active in your own Facebook group, it may replace you as admin. The Internet winner is an AI bot that is trying to take over Snapchat, the losers… those cage fighters. We’re also joined by Ella Orr who shares…

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