The Fuel Podcast

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Dave Dye: Same Old Sh*t

Yes THE Dave Dye in a monster interview about the art of being creative

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Peter Souter: A way with words

TBWA’s Chief Creative Officer on the art of words and pictures

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Kevin Taylor: The subtle art of negotiation

Real arbitration tactics from a police-qualified hostage negotiator

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Rachel Konrad – The Queen of Green: How humans can avoid extinction

Like Donald Trump after an FBI raid, the climate deniers’ argument keeps changing. Rachel Konrad stands on the battlements for our planet and challenges the fossil fuel companies and the intensive farming lobby every day. Hailing from Motown itself – Detroit to become one of Silicon Valley’s leading tech evangelists, Rachel knows only too well…

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Paul Phillips – AAR: How to avoid coming a close 2nd

The industry’s pitch doctor explains how agencies find clients who need them

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Rob Mayhew: The king of agency comedy

The creator of the famous TikTok agency office life sketches on using humor to win business

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Paul Grubb: The Man Who Sold The World

Our 100th episode! “Wouldn’t it be great if..?”, the point of creativity, the volation of expectation, brand fame & how to survive a recession

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Graham Fink: Effortlessly Creative

Eye tracker art, theological & unusual inspiration, the art of creativity, dealing with critics, distraction, greenwashing, humor, curiosity, anecdotes, Malcolm McLaren, George Best, Apocolypse Now, digital colonialism & AI.

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