Paul Bainsfair (IPA) – the 60:40 rule
Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it. Paul Bainsfair is the Director…
Read moreWelcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative…
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Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore…
Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it. Paul Bainsfair is the Director…
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Is today's technology preventing us from developing meaningful relationships - in business and in life? What techniques can we use to make sure that our approaches are both…
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David Brown, the host of the ‘Creatives with AI’ podcast is on the show to simultaneously scare and soothe us about the unstoppable march of AI into our…
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Clare Sutton, Managing Partner at Public Relations agency Clarion, part of the WPP Group, is a specialist in the food and drink sector. Recently, the agency released its…
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New business expert and comedian Jeremy Davies stops by to share a glass of eggless eggnog and pull a cracker or two. Before we get too drunk on…
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Timothy Leary once told us to Turn on, tune in and drop out; to unplug from the mainstream distractions and get to know yourself a bit better. but…
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The value of doing research before making bold marketing moves - and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director…
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You could argue that, since the advent of digital media, social media, podcasting and vlogging, AI and content marketing, that public relations has become the most adaptable marketing…
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While most great creative is inspiration, that inspiration always comes from a source based in facts. These days, we’re surrounded by fake news and alternative facts that if…
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Is it possible to own words? How can a few big players in the UK's dairy industry prevent non-dairy and plant-based food manufacturers using words like Mylk or…
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