Marketing can feel overwhelming and confusing, especially when you depend heavily on platforms like LinkedIn. Miranda VonFricken knows firsthand the power and pitfalls of relying on one channel and the importance of diversifying your marketing approach.

In this episode, Miranda shares her journey from building a strong personal brand on LinkedIn to facing the shock of losing access to her account — a moment that upended her marketing and pushed her to embrace email marketing, content repurposing, and deeper engagement with her audience.

Hosted by Kristi Mitchell, they explore why owning your audience through an email list matters more than ever, how to keep your energy authentic when creating content, and the vital lesson of not outsourcing your energy, but rather your efficiency.

This episode includes insights on:

• The reality of platform dependency and why owning your contact list protects your business
• How email marketing complements social media by cultivating deeper relationships and sales opportunities
• The challenges and breakthroughs of translating LinkedIn presence into effective email communication
• Why different people connect differently, and the importance of multi-channel marketing
• Learning to repurpose content across platforms to save time and stay consistent
• The power of personal energy in marketing and why it shouldn’t be outsourced
• Building genuine friendships over funnels for lasting business growth

If you’re ready to create a more resilient marketing approach and deepen real connections with your audience, this episode will light the way.

Connect with Miranda VonFricken:

• Website: mirandavonfricken.com
• LinkedIn: linkedin.com/in/mirandavonfricken

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing can feel like a heavy, overwhelming word, but the truth is, you are marketing every day, whether you realize it or not.

Kris Ward, founder of the Win the Hour, Win the Day philosophy, knows that today’s business owners are looking for real, customized support, not cookie cutter marketing tactics or empty promises.

In this episode, Kris shares her journey from nonstop hustle to creating a business that supports her life instead of consuming it. She reveals how helping clients build streamlined teams, regain time, and focus on what truly matters has been the key to sustainable growth.

Hosted by Kristi Mitchell, they discuss why marketing is so much broader than big campaigns. They explore how simple, consistent actions… from content on LinkedIn to thoughtful customer interactions… build lasting relationships and results.

This episode is packed with essential lessons on:

• Understanding marketing beyond flashy campaigns… it’s everyday connection and strategy
• Why all business owners, even if “in a cave,” are engaging in some form of marketing
• How working less and leading better can amplify your marketing impact
• The importance of cultivating a question bank to turn common client concerns into powerful content
• Trusting and hearing your audience, even when questions seem “silly” or repetitive
• Embracing the philosophy that your business should support your life, not consume it
• Ways to find time back, reduce burnout, and increase revenue through smart leadership and delegation

If you’re ready to shift your mindset, regain balance, and market from a place of purpose, this episode will inspire you to start winning your hours and your days.

Connect with Kris Ward:

• LinkedIn: Kris Ward
• Website: freegiftfromkris.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you tired of the one size fits all marketing advice?

The quick fixes and generic steps that claim to get you $10,000 months, but instead leave you frustrated and confused?

Maria Platusic knows how that feels.

In this episode, Maria, founder and creative director of Platusic Design Creative Studio, shares her 25-plus years of branding and marketing experience, from working with Fortune 500 companies to now helping coaches and consultants scale their businesses with authentic brand strategy and custom visuals.

Hosted by Kristi Mitchell, they dive into why true integrity and client-centric care matter most in marketing partnerships. Maria reveals the red flags of marketing providers who push cookie-cutter strategies rather than truly hearing the unique needs of their clients.

This episode is packed with essential lessons on:

• Why there is no “one right way” to market your business… your marketing must be tailored to who you are and who you serve
• How to spot marketing providers who have your best interests at heart, versus those with hidden agendas
• The vital importance of trust and authentic relationships in business growth
• Why sustainability is key… can you maintain what’s being proposed once you move on?
• The power of listening… how the best providers ask the right questions and build strategies from your reality, not assumptions
• How to discern genuine advice from affiliate marketing pitches
• Why choosing the right tools and strategies depends on your stage, mindset, and unique needs

If you’re ready to stop wasting time and money on marketing that doesn’t fit, this conversation will inspire you to find marketing solutions built just for you.

Connect with Maria Platusic:

• Website: platusicdesign.com
• Social: @platusicdesign

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever found yourself trying to fit into a marketing mold that just doesn’t feel like you?

Like stretching beyond your strengths and stepping outside your zone of genius?

Lisa Mallis knows that experience deeply.

In this episode, Lisa shares how early on in her business she jumped into a marketing summit that wasn’t a great fit, pushing her far outside her comfort zone. Despite the overwhelm and sacrifices she made, the experience was a catalyst to uncover her ideal client, clarify her marketing strategy, and commit to showing up authentically as herself.

Hosted by Kristi Mitchell, they discuss why business owners must learn to trust their instincts, embrace the messy evolution of defining their audience, and stand firm in their unique strengths rather than trying to please everyone.

This episode is packed with valuable lessons on:

• Recognizing the difference between stretching to grow and forcing yourself into an ill-fitting mold
• How early marketing mistakes can be powerful lessons in disguise
• The importance of trusting your gut, especially when you’re new in business
• The evolving process of niching down and defining your ideal client
• Finding your natural marketing style, whether through video, writing, or other authentic channels
• Giving yourself grace through trial, error, and the ongoing journey of business growth
• Strategies for balancing ambition with a fulfilling personal life
• Why staying true to your zone of genius is key to long-term success

If you’re feeling overwhelmed, unsure of your audience, or caught between hustling and being authentic, this conversation will inspire you to stop shoulding on yourself and lean into your unique path.

Connect with Lisa Mallis:

• Website: impactivestrategies.com

Enjoyed this episode? Subscribe, share, and leave a review to help others unfudge their marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing can feel heavy and overwhelming. But really, it’s all around you… in your content, your conversations, and even the small steps you take every day to connect.

Michelle DeNio, business growth strategist and host of The Real Truth About Business podcast, helps entrepreneurs scale sustainably with data driven strategies that simplify growth and increase profits.

In this episode, Michelle shares her experience with live launching, a marketing approach she tried but found exhausting and misaligned with her style. She talks with Kristi Mitchell about the importance of leaning into what lights you up, finding your own marketing rhythm, and trusting your gut… because every strategy doesn’t work for everyone.

This episode is packed with insights on:

• Understanding live launching and why it works for some but not all
• How to recognize when a marketing approach isn’t the right fit for you
• The power of focusing on what worked in the past and amplifying those wins
• Creating consistency with activities you enjoy, like master classes or podcasts
• The value of slowing down and shifting your mindset when marketing feels tough
• Why staying true to your energy and style prevents burnout
• How to adapt old strategies with fresh energy for new results

If you’re ready to stop pushing against the grain, embrace marketing strategies that fit you, and find the fun in growth again… this conversation is a must listen.

Connect with Michelle DeNio:

• Podcast: The Real Truth About Business
• LinkedIn: Michelle DeNio

Enjoyed this episode? Subscribe, share, and leave a review to help others unfudge their marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you struggling to keep your marketing systems organized and your messaging fresh, especially as your business grows?

Allen Falcon, CEO of Cumulus Global, knows the challenge all too well.

In this episode, Allen shares how his company faced the complexity and limitations of juggling multiple disconnected marketing tools, leading to difficulties tracking engagement and client communications. Facing these challenges during the start of the pandemic, they took a bold step to consolidate five separate systems into one powerful platform, while simultaneously launching a redesigned website to streamline their entire process.

Hosted by Kristi Mitchell, this conversation dives into:

• Why simplifying and integrating your marketing tech stack is crucial for efficiency and clarity
• How setting hard deadlines and embracing “progress over perfection” helps teams move forward
• The importance of clean, curated data for smarter marketing outreach
• Approaches to follow-up strategies that engage both event attendees and registrants who don’t attend
• How to tailor your messaging for different ideal client profiles without overloading
• The surprising benefits of injecting more personality and fun into your content and emails
• Why authentic, approachable, customer-focused messaging wins over tech jargon and formalities
• The power of nurturing trusted advisor relationships to build long-term loyalty

If you’re ready to optimize your marketing systems and craft messaging that truly resonates, this episode will inspire and guide you through practical steps to take action.

Connect with Allen Falcon and Cumulus Global:

• Website: cumulusglobal.com

Enjoyed this episode? Make sure to subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever felt like you were trying to force a square peg into a round hole with your marketing?

Like you were following a cookie cutter system that just didn’t fit your voice or your business?

Ashley Cox knows this feeling all too well.

In this episode, Ashley shares how early in her business she invested in a highly templated marketing program that promised to fast-track her success… but instead left her overwhelmed, disconnected, and doubting herself. Through honest reflection, she realized it wasn’t her fault, but that the materials simply didn’t fit her authentic style or her unique business needs.

With Kristi Mitchell, Ashley explores how marketing doesn’t need to feel sleazy or salesy. It can be authentic, wholesome, and truly connected… and she encourages business owners to try different approaches until they find what feels right.

This episode is packed with real talk and lessons on:

• Letting go of “shoulds” and self-judgment around marketing struggles
• Knowing when a system or tactic just isn’t for you and having the courage to pivot
• How being true to your voice creates deeper connection and sustainable growth
• The power of reflection, rest, and stepping back when burnout hits
• Using video and founder-led content to build genuine relationships
• Embracing marketing as an iterative, evolving process that grows with you
• The value of referrals, recommendations, and trusted connections in business growth

If you’ve ever felt overwhelmed by marketing tactics that don’t fit, or frustrated by the pressure to hustle in ways that aren’t authentic, this conversation will help you stop the shame and start unfudging your marketing in a way that feels right for you.

Connect with Ashley Cox:

• Website: ashleycox.co
• LinkedIn: Ashley N Cox

Enjoyed this episode? Please subscribe, share, and leave a review so you never miss a chance to UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

If you’re a business owner wondering how to leverage AI in your marketing without compromising authenticity and integrity, this episode is for you.

Kristi Mitchell shares her personal journey of initially resisting AI tools like ChatGPT because it felt inauthentic, like content scraped from everywhere else and not truly her own voice. But through experimentation and discovering smarter ways to integrate AI, she’s built a sustainable system that helps her create authentic, consistent content without burnout, huge budgets, or losing control.

Kristi walks you through her process of capturing ideas naturally using voice memos. She then turns those recordings into flexible content with smart AI-assisted tools, all while layering in her unique expertise and editing to stay real.

You’ll learn:

• How to rethink AI not as a replacement but a tool to amplify your authentic voice
• Ways to capture ideas naturally without forcing yourself to write from scratch
• How to build a sustainable content system that saves time, energy, and budget
• Tips for choosing tools and workflows that keep you in the driver’s seat
• Why resisting AI might cost you more time and money in the long run
• How to protect your business values while adopting new tech

If you want to work smarter, not harder, and still keep your content fully you, this episode gives you a behind-the-scenes look at a realistic, repeatable AI-powered content approach.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever felt like marketing is a daunting checklist of cold calls, pitches, and “numbers to hit”, things you have to do rather than want to do?

Ashley Carlson knows that feeling well.

In this episode, Ashley opens up about her journey shifting from the corporate world’s sales-driven, numbers-focused marketing to discovering an authentic way to show up and build relationships in her own business. She shares how she transformed her mindset around marketing from intimidating and overwhelming to something exciting and flexible… tailored to her style and strengths.

Ashley and Kristi discuss how marketing doesn’t have to look the same for everyone, and how the key is finding what feels right and sustainable for you. They dive into why it’s okay to try a few strategies and pivot, how outsourcing content creation helped Ashley balance showing up authentically with managing overwhelm, and the vital role of human connection even in today’s tech-driven world.

You’ll walk away with insights on:

• Reframing marketing as relationship-building, not cold pitching
• Letting go of the “must do” tactics that don’t fit your personality or business
• Finding balance: choosing a few strategies you enjoy and can sustain
• The power of outsourcing to preserve authenticity without burnout
• Why founder-led content and human connection still make the biggest impact
• Practical tips on delegation and scaling your marketing without losing your voice

If you’re tired of the traditional marketing pressure and want to create a game plan that fits you, this conversation is exactly what you need to hear.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com