In this episode, Kristi Mitchell chats with Kristen Tagliamonte, a seasoned HR leader turned career transitions coach, about the missteps and lessons learned in marketing her services. Kristen shares her journey from corporate HR to launching her own coaching business, the challenges she faced, and how she navigated these to ultimately find a marketing strategy that works for her.

Key Takeaways:

• Marketing isn’t intuitive for everyone
• : Even with extensive professional experience, marketing can be challenging.
• Try new things
• : Expanding your understanding and capabilities through new tools and approaches can open new opportunities.
• Consistency and visibility
• : More consistent social media presence and marketing emails can increase visibility.
• Collaboration and accountability
• : Working with marketing experts and being part of groups can bring structure and strategy.
• Resilience is key
• : It’s okay to stumble. Learning from failures can lead to better approaches.

Kristen’s journey emphasizes the importance of persistence, learning, and adapting in order to find marketing strategies that truly resonate with one’s business and target audience. Whether you’re a new business owner or seasoned entrepreneur, there’s always room to refine your marketing approach to drive better results.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Mindy Flanigan shares her journey as an HR consultant, discussing the challenges of navigating website development, SEO, and marketing strategy. The conversation touches on the importance of recognizing one’s limitations as a business owner, placing the right people in the right positions, and making data-driven decisions. Kristi and Mindy also explore the significance of foundational clarity in business and the value of an outsider’s perspective in identifying missed opportunities.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, marketing strategist Kristi Mitchell and organizational specialist Jason Henderberg discuss the importance of effective networking for business owners. They share valuable tips on how to present yourself and your business in a compelling way at networking events. Jason highlights the need to tailor your message to resonate with your target audience and shares his strategy for following up with new contacts after an event. The conversation also covers the role of email marketing in nurturing relationships and the long-term benefits of consistently creating valuable content to build your brand.

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In this episode, Kristi Mitchell chats with Theresa Intag about her past experiences with outsourcing social media marketing. They discuss the challenges Theresa faced, including generic content, lack of brand customization, and the need for constant involvement. Theresa shares how she ultimately decided to bring social media management in-house for better control and consistency. The conversation also touches on the importance of humanizing a brand through personal stories and people-centric content to build genuine connections with the audience.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Explore key aspects of strategic marketing with Kristi Mitchell as she highlights common missteps business owners make. Learn about the importance of building a comprehensive marketing strategy, focusing on the marketing funnel framework, including stages like attract, convert, nurture, and close. Get practical tips for creating effective email campaigns, leveraging social media, and optimizing your lead generation efforts. Gain valuable insights to elevate your marketing and drive better results for your business.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Kristi and Karen Laos delve into the significance of personal presence in marketing, sharing experiences like being recognized for consistent LinkedIn posts and exploring the struggles of business owners in balancing delegation with staying involved in decision-making. They discuss the importance of strategic marketing aligned with the target audience, diversifying efforts, and the value of trusting one’s gut in business decisions. Discover how Karen’s journey from her summit success to Instagram account hacking underscores the necessity of nurturing a strong, organic foundation in marketing.

00:00 Thrives in in-person events, energized by connections.

04:54 Stretch outside comfort zone, make strong impression.

08:10 Consistency in posting leads to recognition.

13:09 Informed action and self-awareness enhance decision-making.

16:00 Embracing the present leads to growth.

19:45 Balancing success and financial responsibility, making sacrifices.

21:13 Challenging conversations led to strategic business model.

25:57 Diversify effort, focus on essential business tasks.

29:53 Marketing tips, trust your instincts, free PDF.

30:35 Connect with emotions and body for grounding.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of “Unfudge Your Marketing,” host Kristi Mitchell speaks with guest Melissa Vanderhoof about the challenges and triumphs of small business marketing within a family-owned financial services firm. The discussion highlights Melissa’s transition from healthcare to finance, the hurdles of DIY marketing, and the importance of finding a trusted marketing partner. Key themes include tailored content, brand authenticity, and the value of expert guidance in achieving marketing success. Join us as Melissa shares valuable lessons learned and practical advice for business owners looking to elevate their marketing strategy.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of “Unfudge Your Marketing,” guest Melissa Davis delves into her experiences with social media and working with agencies. Key themes include the importance of authenticity, the necessity of foundational clarity, and the challenge of finding the right balance between getting external help and maintaining one’s unique voice. Melissa reflects on her journey from feeling overwhelmed by social media to understanding the crucial role of strategic planning and clear communication. Tune in to gain insights on simplifying marketing plans and creating content that truly resonates with your audience.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Dr. Jamaal Johnston shares his journey from starting a security business 20 years ago to becoming a leading expert in leadership development. Key themes include:

1. The importance of identifying and targeting a specific audience in business.

2. The value of client avatars and buyer personas in honing marketing strategies.

3. The critical role of assembling an “A-team” of professionals, including marketers, to support business growth.

4. The evolving process of recognizing when to seek expert help to elevate a business.

5. Practical insights on refining marketing approaches and learning from past mistakes.

Join us as we delve into these essential lessons for business owners and entrepreneurs aiming to improve their marketing effectiveness.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of “Unf＊dge Your Marketing,” join Kristi Mitchell and Melissa Henry as they delve into the importance of authenticity in branding. Melissa shares her journey from shedding her corporate CPA persona to creating a genuine brand that resonates with core values. They discuss the significance of foundational brand strategy, the pitfalls of unrealistic marketing promises, and the necessity for business owners to actively engage in their marketing efforts. Tune in for insights on refining your brand and making impactful, strategic decisions for lasting business growth.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com