Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.


All Episodes

08: Shane Vitaly, Founder, Vitaly: Breaking the Rules to Build a Mini Empire – and Influence a New Category of Brand

The motorcycle-driving, tattoo loving classic ‘bad boy look’ that Shane Vitaly had rocked since his anti-authoritarian childhood was…

07: Jen Groover: Think You Know How to Influence? Think Again

In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover…

06: Carmax Co-Founder Austin Ligon on The Gold Standard of Branding

Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new…

05: Nigel Barker: America’s Next Top Influencer

The man who literally broke the ‘model’ for what it means to be a fashion photographer. Having worked with every major iconic face of…

04: Zico Coconut Water Founder Mark Rampolla on Deep and Narrow Influence

We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all…

03: Lamborghini CMO Katia Bassi on the Brand as Influencer

Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why “Brands should inspire to expand…

02: Jesse Itzler on How to Build an Influential Life Resume

Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it’s NOT experience).

Reference…

01: Andy Roddick on Influence

Andy Roddick talks about no longer cringing at the word ‘influencer’, and how to leverage fame to create greater social good…

00: Introducing The School of Influence Podcast [Trailer]

Listen to influencer marketing authors and professors Amanda Russell and Neal Schaffer talk about why they are launching The School of…