FIR #404: Purpose Without the Peril
Companies are turning to volunteerism instead of advocating for societal change
The Marketing Podcast Network is a collective of marketing and business-centric podcasts with a shared purpose to support one another with promotions, resources and revenue sharing.
Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.
Companies are turning to volunteerism instead of advocating for societal change
AI dominates our April long-form episode, but listen for a good, old-fashioned PR story, too
The social networking space is fragmented. Will the fediverse solve this problem?
Reporters think PIOs have changed from conduits to obstructionists, and they plan to do something about it
Most press releases suck. That doesn’t render the tool useless.
Third-party tracking cookies will soon be a thing of the past. What are marketers to do?
OpenAI says its text-to-voice tool is a major leap forward. Is that a good thing?
It pays huge dividends when done well, which is not nearly often enough
Some suggest AI’s approach to search is superior. Others argue Google does more than just search.