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FIR #432: The CEO Authenticity Balancing Act
Studies show an expectation that CEOs engage authentically online. How far should they go?
All Episodes
FIR #431: The Evolution of Influence
New PRWeek Report Explores Challenges for PR Professionals
FIR #430: Influencers, Memes, and AI Boost Marketing Transparency Mandate
As media sources undergo a seismic shift, authenticity becomes a requirement
FIR #428: Which AI Tool Is Best For What?
Edelman has made figuring it out easier for communicators at big companies
FIR #427: The Metaverse Lives! Just Don’t Call It the Metaverse.
More than 1 billion people use it. You wouldn’t know it from the lack of coverage.
FIR #426: We’ve Got Your Share of Model Right Here
Hubspot’s AI Search Grader Measures Brand Presence in Responses to Prompts
FIR #425: Stand Up, Stand Out, or Shut Down?
The desire to stand out has declined. That’s bad for society, business, and communication.
FIR #424: The Rise of the Hybrid Communication Officer
A Growing List of Companies is Bundling Communication with Other Executive Functions
FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong?
Many leaders are turning to social media