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FIR #426: We’ve Got Your Share of Model Right Here
Hubspot’s AI Search Grader Measures Brand Presence in Responses to Prompts
All Episodes
FIR #425: Stand Up, Stand Out, or Shut Down?
The desire to stand out has declined. That’s bad for society, business, and communication.
FIR #424: The Rise of the Hybrid Communication Officer
A Growing List of Companies is Bundling Communication with Other Executive Functions
FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong?
Many leaders are turning to social media
FIR #422: Will AI Kill the Consulting Billable Hours Model?
Everything about consulting is poised for disruption
FIR #421: GenAI is Paying Off for Individual Employees
A Microsoft Report Finds Workers are Making the Most of AI
FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications?
About that $10 Uber Eats Gift Card…
FIR #419: Is Shadow AI an Evil Lurking in the Heart of Your Company?
Employees using AI bots without IT knowledge are sharing sensitive data
FIR #418: These Are Our Rock-Solid Beliefs — Unless You Don’t Like Them
One company ended its DEI and climate initiatives to accommodate extremists. Now it’s facing the backlash.