How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!
EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensitive topic with women via iPhone content from its doctor founder.
Learn from Sarah’s 2nd year recap of running this podcast and her brand storytelling consulting business; likes, dislikes, and key things she sees all brands need help with to advance brand storytelling inside their companies.
Our journey to understand NFTs and Web3 continues. Sarah talks to a company using them. Kelly Groehler is CEO of art curation and Web3 agency, Alice Riot. How they’re using NFTs, her early thoughts on Web3, and storytelling marketing implications.
Confused by NFTs, Web3, Metaverse, cryptocurrency, and how to think about them in your storytelling plans? Expert, Joseph Jaffe explains what each is, the notion of community capitalism, and storytelling marketing implications.
Love the Marketing With Empathy podcast and can’t wait to connect with other like-minded marketers? Want to learn more about connecting with audiences through storytelling? Be part of a free community with more content marketing strategists where you can meet and share ideas? There’s a new Marketing With Empathy podcast community Facebook group for this. What happens inside the group? Why join? Who’s already in it? and Why did Sarah create it?
Usually we say it’s bad to think small, right? But today we’re kind of flipping this to find a moment when thinking small isn’t bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business. Reminder to be more thoughtful about the small ways you can connect with your audience through storytelling.
What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss.
What it took to become a successful brand storytelling strategist. Sarah’s personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to lead/grow $10 million content plans/teams. And, learned to do so without sacrificing time away from her number one priority: family.
9-step recipe to help you more confidently plan and review your brand’s blog content going forward.
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