How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann.
Best-in-class example of how to engage your customers via storytelling. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business.
Are podcast networks, like MPN, a good fit for your content’s influence marketing plans?
How brands can better leverage data AND empathy to improve brand storytelling plans.
Brand blog breakdown- How to think about your company’s blog, scaling and repurposing content, attracting and engaging clients.
Your customers are influencers. How the ManyChat brand taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.
How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.
TikTok Marketing mini-masterclass for businesses. How your company can use TikTok to market your business with expert Austin Armstrong.
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