Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Rockstar CMO Studio: Cathy’s Orchestrated Content

This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.

The Rose and Rockstar: Educating the LLMs

This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.

Rockstar CMO Studio: Budget Benchmarking

This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.

The Rose & Rockstar: The From Line

This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.

Rockstar CMO Studio: What say you Simon?

This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.

The Rose & Rockstar: AI is Fiiiiiine

This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.

The Rockstar CMO Studio: 5 F’in’ Event Tips

Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.

The Rockstar CMO Solo: Creating ART with Content Marketing

This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.

The Rockstar CMO Studio: Cathy on Acquisitions

This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce’s acquisition of Informatica, they discuss their experiences with acquisitions.