Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Rose & Rockstar: Still Thanking LinkedIn?

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the apparent changes in LinkedIn from community to attention.

The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset

This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.

The Rose & Rockstar: WTF Does Being Good at AI Mean?

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.

The Rockstar CMO Studio: The ART of the Revenue Department

This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals

The Rose & Rockstar: Pritchard’s 5 Fundamentals

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.

Cathy on Content: The CMO Identity Crisis

This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.

The Rose & Rockstar: Different

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic – Different by Youngme Moon

The Rockstar CMO Studio: Marketing with a Cause

This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.

The Rose & Rockstar: Robert’s Robot Writing Righthand

This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.