This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic – Different by Youngme Moon

This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.

This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.

This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human

This week in The Rose and Rockstar, over a cocktail, Ian and Robert are inspired by Chris Ross of Gartner and their research to chat about personalization.

This week, Jeff and Ian return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.

This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer’s journey

This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.