Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Slice And Rick Rubin on Work Episode

This week, Ian chats with the founders of The Slice, a community for fractional marketers, Catherine Nichols and Jeremy Laight, before joining Robert in the bar for a chat about Rick Rubin over a cocktail.

The Jeff Navigating Enshitication, and Robert is Leaving ChatGPT Episode

This week, Jeff shares 5 f’in’ tips for marketers dealing with the enshitification of social media, and Robert is kicking ChatGPT to the kerb.

The Cathy on Metrics and Robert on Ritson’s AI Opinion Episode

This week, we dive into Cathy’s Bear Essentials to chat about marketing metrics, and Robert shares his experience trying all the LLMs.

The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index Episode

This week, Simon Daniels returns and shares 5 tips for getting your Revenue Operations function firing, and Robert Rose unveils his new Audience Trust Index research.

The Confessions of a CMO and Plural Brands Episode

This week, Jeff and Ian dive into Confessions of a CMO, and Robert is in the bar earning attention one room at a time with plural brands.

The Lisa Bonnano and Killing the SaaS Vibe Episode

This week, Ian chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS over a cocktail.

The It’s Not 2018 and 3 D’s of Product Content Episode

This week, Cathy is back in the studio to discuss changes content marketers need to make in 2026, and Ian shares his 3 D’s of product content marketing.

The Story Fails and Finding Your Busker Box Episode

This week, we welcome back Jeff from his holiday to discuss the 5 fails of our story fundamentals, and Robert is in the bar talking about starting afresh.

The Community and Agent Authority Episode

This week, we welcome back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, and Robert is in the bar talking about AI agents and authority.