The Rockstar CMO Studio: Cathy’s Orchestrated Content
This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.
The Marketing Podcast Network is a collective of marketing and business-centric podcasts with a shared purpose to support one another with promotions, resources and revenue sharing.
Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.
This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.
This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.
This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.
This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.
This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.
This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.
Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.
This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.
This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce’s acquisition of Informatica, they discuss their experiences with acquisitions.