This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.

Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.

Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content

Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?

Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.

This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.

This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative

This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue.

This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.