Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode

This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.

The Predictable Predictions Episode

This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/

The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode

This week Jeff and Ian discuss social media for B2B marketers and

The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode

This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should stop to do that over a cocktail in the virtual bar.

The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode

This week Jeff Clark and Ian Truscott give tips for great B2B case studies and Robert Rose shares his tips on owned media over a cocktail.

The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode

This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what’s next.

The Creating Content in a World with AI and Script Writing with a Cocktail Episode

This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert Rose goes all Hollywood with some advice on using scripts.

The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode

This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.

The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode

This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual bar.