Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

Our 52nd episode and our birthday! There is no pausing for...

The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode

Another packed episode this week. Starting with Ian Truscott, Editor of...

The Golden Account Based Favourability Journey to the Virtual Bar Episode

This week, it’s our 50th episode, considered the golden anniversary. In...

The Artificially Intelligent Headless Channels and a Cocktail Episode

It’s Valentine’s weekend, and this week, Ian Truscott is again joined...

The Super Bowl, Personalization, B2B Music and a Cocktail Episode

It’s Super Bowl weekend, and this week, Ian Truscott is joined...

#47 – The Two Jeff’s, Personalization, Sequencing and a Cocktail with Robert Episode

In this week’s episode, Ian Truscott and Jeff Clark talk personalization...

#46 The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode

In this week’s episode, Ian Truscott debates whether growth marketing is...

#45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode

In this week’s episode, Ian Truscott, B2B marketing leader and editor...

#44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, ponders...