In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we dive into the third of it’s principles – Cue the remix!

This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it’s second principle – Embrace Tension and Create Contradictions.

This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it’s first principle – sometimes do the counter-intuitive thing

This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.

In this special mid-week mini episode we dive into Liz High’s book “Think Like a Brand, Not a Bank” and some of the data that supports the case for building a brand

This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.

This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week’s Content Marketing World.