Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The RevOps Primer and Storytelling over a Cocktail Episode

Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.

The B2B Marketing Lag and Getting Strategic with AI Episode

This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.

The Educational Content and Getting Creative over a Kansas City Cocktail Episode

This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative

The Trends from Metia and Flaws on a Farm Episode

This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue.

The it’s a Sink not a Funnel and Owning Media over a Cocktail Episode

This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.

The Brown M&M’s Marketing Rider and the Marketing Talent Crunch Episode

This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail

The 5 Dysfunctions, Lettuce and Blame Episode

This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.

The 5 F’in’ Fundamentals and Robert’s Word for 2024 Episode

This week Jeff and Ian kick off the new year discussing their 5 F’in’ Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail

The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode

This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.