Dec 16, 2023
The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode
This week Jeff and Ian discuss social media for B2B marketers and
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Dec 9, 2023
The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should…
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Dec 2, 2023
The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode
This week Jeff Clark and Ian Truscott give tips for great B2B case studies and Robert Rose shares his tips on owned media over a cocktail.
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Nov 25, 2023
The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode
This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert…
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Nov 18, 2023
The Creating Content in a World with AI and Script Writing with a Cocktail Episode
This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert…
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Nov 12, 2023
The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.
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Nov 4, 2023
The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode
This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual…
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Oct 28, 2023
The Big Payback of Marketing ROI and the Demise of Twitter Episode
This week Jeff and Ian dive into the rabbit hole of marketing ROI sharing 5 tips and over a cocktail Robert is in the bar lamenting the demise…
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Oct 21, 2023
The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode
This week Ian gets some advice from Jeff Clark on setting marketing budgets and Robert Rose is in the virtual bar getting a little controversial.
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Oct 14, 2023
The 5 F’in Content Management Challenges and Borrowing Content with a Cocktail Episode
This week Ian joins Jeff Clark in the studio to be surprised that enterprises still have a content management problem before winding the down week in the bar…
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