Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode

We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose

The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode

We explore the marketing P’s with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?

The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode

Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar

The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode

Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish

The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert

Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar

The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing

The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar

The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

This week Ian Truscott thinks about customer relationships and reciprocity. He...