Jeff Clark and Ian Truscott discuss the fourth of their 5 F’in’ Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing the plan.

Jeff Clark and Ian Truscott discuss the third f’in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over a cocktail in the Rockstar CMO Virtual Bar.

In the f’in’ marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.

This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.

We start a new series with Jeff Clark discussing the f’in’ marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.

Part two of Ian’s chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.

We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose

We explore the marketing P’s with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?

Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar