The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!


All Episodes

Dr. Chris Arnold – Author, flip: unthink everything you know

When creativity is at the heart of everything we do, it’s time for a new way of problem solving. Dyslexics solve problems differently and Dr Chris can explain how. Also how to win business with just one question.

Tom Cheesewright – Applied Futurist: How to future-proof your business

What does our business future look like? What opportunities are there for brands, companies and agencies? How can we make our businesses more agile? What can we learn from the last year about human behaviour?

Caroline Kay – Business Coach: New business & entrepreneurs

Ballsy moves are what drives business coach Caroline Kay’s podcast ‘Snippets of Genius’. In this episode: The natural habits of entrepreneurs The art of embracing failure Using ‘No” as a positive tool Is business development nature or nurture?

Jonny Tooze – CEO, Lab Group: Architect of the new agency model

Productless stores, shopping psychology, habits of highly creative people, discrimination in the workplace, highly valuable awards, sailing.

Neal Schaffer: The power of influencer marketing

From the master of influencer marketing – Neal Schaffer. Which industries stand to gain the most from influencer activity? Overcoming the teething problems of influencer marketing, the difference between social selling and influencer marketing,

Francis Ingham – PRCA: The post-pandemic PR industry

Good and bad consumer and corporate reactions to the pandemic; the future of the PRCA; PR start-ups, digital transformation; empathy is a business model.

Kate Bradley Chernis – Lately AI: How to recycle digital content for maximum effect

Making your digital content work hard for you. The art of interviewing, the future of music streaming, the stress of toxic workplaces, developing a hard shell in business.

Simon Raybould – Aware Plus: The secrets of great presentations

How to make a point when telling a story. Hygiene factors of presenting. Story telling with truth. Why introverts make great presenters. Working on your weak spots

John Espirian: Author, Content DNA – The stairway to LinkedIn heaven

The benefits of using video, stop liking and start commenting, why view counts are misleading, optimising your profile, how to sign up for John’s LinkedIn leaders course, how to prune your network, the five best content types,