The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

All Episodes

Nick Galanides: Off to the movies! How short films drive new business

Using short films to win business. Scrapping cynicism in the advertising industry. Where ideas come from. Innovation in the pandemic. The good and bad of Tik Tok.

Episode 28: Hank Blank – In the land of opportunities

How is the agency scene in the USA recovering? Hank is the man with the connections who can help us understand.

Episode 27: Jeremy Davies – Connecting people by design

How having a point to your pitches will improve your success rate. Jeremy fuses stand-up comedy with sit-up branding pitches.

Episode 26: John Pummell – New business through and through

John was there when the new business industry was born. He’s first generation and he’s not finished creating

Episode 25: Lynnette StQuintin – Barratt Homes: Building business in a new normal

Big company hibernation, agility pandemic disaster planning, Proptech, virtual house tours and the property market bounce back.

Episode 24: Isobel Arrowsmith – PRCA: A Latin American new business challenge

PRCA Director of The Americas Isobel Arrowsmith talks about the challenges of setting up a new office in a foreign country in a pandemic.

Episode 23: Ian Humphris – Nokamo: We’re not in Kansas anymore

Unhide, FFS! 10 new commandments of marketing, benchmarking is copying. We’re not in Kansas anymore.

Episode 22: Bill Wallsgrove – Studio Blup

Cool rules. Bill Wallsgrove, brand expert and agency mentor drops some major news about Studio Blup and shares info on the future of the retail industry and brands.

Episode 21: Phil Lewis – 5 reasons why CMOs make bad CEOs

Phil Lewis explains why CMOs find it hard to transition to CEO and tells us it’s all in translation.