Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

The Difference Between Celebrities and Influencers

Another top-10 influencers posts inspires Jason Falls to sound off on whether celebrities are influencers at all

Leveraging Podcasts as an Influencer Marketing Channel

Trevor Oldham of Podcasting You talks about getting booked on podcasts to build your influence

The One Thing That Will Solve the Influencer Pay Gap

New research about the influencer pay gap is damning to the industry. Jason Falls has an idea to solve for it.

The Influencer Marketing Trade Body, Industry Trends & More With Scott Guthrie

UK-based consultant launches new trade organization to unify global standards for influencer marketing

Proof in the Better Value in Micro-Influencers

New data from TrendHERO crossed with influencer pay data shows average CPM data for various influencer levels.

Introducing the Marketing Podcast Network

Jason Falls unveils the new venture to unify marketing podcasts to create a strong audience for advertisers

Continuing the Conversation of Race and Influencer Marketing

Mavrck’s Lindsey Gamble brings the African-American insider perspective to the race conversation in the influencer marketing industry

When in Doubt, Turn to Offline Influence

Jason’s recent unsuccessful influencing of a friend led to an important reminder

Exploring Influence Marketing in Latin America

Coca-Cola strategist Fabian Guevara visits Winfluence to talk about influence marketing in Mexico and Latin America