Jason Falls offers up the history of influence and influencer marketing

Meredith Jacobson saw a need and filled it. Her community of independent influencer marketing consultants is a needed boost for the industry.

Influencer marketing isn’t aways a measure of true influence. Jason Falls explains what true influence is.

Beyond One’s Jeanette Okwu joins Winfluence to talk about the industry, the process and the potential of Influence Marketing

Jason Falls illustrates how brands and influencers can understand influencer’s impact on the brand’s bottom line.

Brightview’s Colin Jeffries explains how influence, not influencer, marketing solves problems in healthcare marketing

Jason Falls is reading the tea leaves and thinks influencer marketing software companies are about to drop the ball.

Aaron Hefter and Felicia Hershenhorn of IMARAÏS by Sommer Ray tell the origin story

Humor columnist Erik Deckers takes a stab at influencers. Jason Falls holds him to task on it. Sort of.