This week’s On the Schmooze episode is the 200th episode – wow. That means I’ve produced 50 episodes a year for four years. I almost gave this all up two years ago and I’m so grateful I stuck with it. For this special episode, my friend Laurie…
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The European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also…
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“Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what…
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Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what…
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In episode 2 of the Rethink Marketing Podcast, we take a high level look at Fractional Marketing. It works swimmingly in some situations, so why does it often fail? Many companies today are considering fractional marketing experts to drive their sales & marketing efforts and create “next level ” marketing impact. In addition to the…
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Are you so different that you’re just like all the other agencies? Steve will tell you if you are and what you need to do to stand out. Online meetings, cooking as therapy and the history of new business.
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In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the latest issue of Rockstar CMO, he chats to Wendy Bryant Beswick, CMO of Service Credit Union and again joins Robert Rose for a cocktail. From the latest issue of Rockstar CMO, Ian suggests a look at…
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In our June 2020 episode, we discuss: The aftermath of the death of George Floyd and the communications aspects (2:30) Instagram’s new payouts for influencers (12:00) How podcasting has weathered the pandemic (14:00) Muck Rack’s “The State of Journalism 2020” (16:35) Spotlight: ‘Your job seems too boring’ (20:05) The impact of partisan politics on PR…
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– “What is the point of LinkedIn? How does it help my business? How many social platforms do I even have time for?” These are pretty common questions when it comes to talking about LinkedIn.
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