MPN

Building the Brand Experience Inside and Out at Salesforce

“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and…

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Ep #33: Time Management with Pliar Alessandra

joins us on the Guided Goals Podcast, and we’re going to talk about time management. Pilar is director of the writers’ studio “,” host of the popular On the Page Podcast and author of , which was released as a 2nd Edition at the beginning of…

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Brands Need to Listen Up Says Elasticity’s Jason Falls

“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at…

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Social Sound Bite: Facebook, Twitter, and Instagram vs. Snapchat

On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at the very moment…

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Talking Points #57 – 5/5/16

Are the days of being slave to the page view coming to an end? Wishful thinking? Arik and Kevin discuss a story about the philosophical struggle that news websites – and companies for that matter – face when creating content. Also, it’s job hunting season for would-be marketers and PR pros. What digital skills are…

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Ep #32: Using Social Media for Research with Jennifer Berson

joins us on the Guided GoalsPodcast,and we’re going to talk about using social media forresearch. Jenis the President & Founder of , aPublic Relations & SocialMedia Marketing firm specializing inpromoting beauty, baby, andlifestyle brands….

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Why Your Content Strategy Is Only As Good as Your Brand Strategy

“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today….

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Social Sound Bite: YIKES! A New Facebook Algorithm (AGAIN!)

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality…

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Behind the Scenes of the Whole Foods Brand Voice with Lisa Grimm

“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing…

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Social Sound Bite: Where Facebook Hid Your Favorite Page Features

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using…

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