Ash Borland joins the Personal Branding Playbook to discuss content marketing and personal branding in 2021. We even had a chance to talk a bit about podcasting and how it’s helped Ash create his brand.
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On episode #94 of the Rethink Marketing Podcast, Eric and Colin reflect on the importance of learning from past performance. In sales, getting game film can be pretty simple—as long as the prospect or client knows they are being recorded. In marketing, it gets a little bit trickier–do we really want to track keystrokes all…
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Shari Lapena is the internationally bestselling author of the thrillers The Couple Next Door, A Stranger in the House, An Unwanted Guest, Someone We Know, and The End of Her, which have all been New York Times and The Sunday Times (London)…
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Humor columnist Erik Deckers takes a stab at influencers. Jason Falls holds him to task on it. Sort of.
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Today’s guest has found a way to marry her knowledge of the law with her experience working with influencers to create Hashtag Legal, a law firm dedicated to helping businesses succeed in a digital world. As technology created new opportunities for…
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Today’s guest is a best-selling author, sought-after speaker, and associate professor of leadership and innovation at Oral Roberts University. He has written several books, his first was “The Myths of Creativity: The Truth About How Innovative…
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The Chairman of the D&AD on preserving the integrity of the Pencils, equality and social responsibility in the creative industry and how to avoid elitism. Also Tim’s Top 3 greatest commercials of all time.
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Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success. Michael…
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This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan. We discuss marketing data and web metrics with Michael Loban, the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. …
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