On episode #90 of the Rethink Marketing Podcast, Eric and Colin kick off Season Two with a conversation around a traditional sales and marketing acronym U.S.P. (Unique Selling Proposition). As marketers, we know the importance of understanding that words have meaning and the words we choose frame how we think, feel, and act! We need…
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On this encore episode, our guest went from high school English teacher to Broadway producer in under two years. How? Relationships. He is a social catalyst who believes in the power of making meaningful connections for others. His success led him to…
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In this encore episode, our guest is an immigrant who went from incredible poverty to founding a multi-million dollar business. She was born in an orphanage in Mexico and her first shot out of poverty was an opportunity to play basketball for the…
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“Influencers take the power out of the hands of those who used to tell us what we should like and not like. You’ve divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality…
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Ted is a leading Social Marketing Strategist with millions of social media followers in his network. How does he leverage his influencer power to further his business objectives? Ted shares some of his secrets to help you supercharge your sales strate…
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This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns the brand purpose discussion on its head as we discuss turning a purpose into a brand. Our guest this week is award-winning marketer Margie Agin who helps B2B technology companies discover what makes them unique and find the words…
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Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching…
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