The Art of Sway

This is The Art of Sway, a podcast that brings you inside the world of marketing as seen through the lens of influence. Each week, host Danielle Wiley sparks candid conversations with industry insiders and influential tastemakers, in order to uncover all the ways influence impacts our work, our lifestyles and the choices we make.

Episode 37: Navigating the Intersection of Technology, Culture, and Influence with Marcus Collins

Join Dr. Marcus Collins — award-winning marketer, cultural translator, and author — as he takes us on a fascinating journey into how brands can navigate and influence cultural currents. We explore the intersection of technology and human behavior, the concept of cultural identity and how it influences our worldview, and much more. (Plus, get ready for a twist as we uncover how a Kansas City pork manufacturer ingeniously leveraged streetwear giant Supreme for a jaw-dropping marketing moment!) Finally, don’t miss out on intriguing insights into Marcus’s role in running digital strategy for none other than Beyoncé herself.

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Episode 36: Breaking Barriers: Navigating Career & Motherhood with Leslie Forde’s ‘Mom’s Hierarchy of Needs’

When you’re consumed by the constant high-demand tasks of motherhood, how can you also focus on self-care, pursue your passions, and thrive in the career you love? Leslie Forde, founder and CEO of “Mom’s Hierarchy of Needs” highlights the complicated intersection between job, personal life, and motherhood — while sharing her revolutionary advice for influencing the pecking order of how things get done.

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Episode 35: Leadership Skills & Emotional Intelligence: Cheri Alexander’s Mentorship Magic

Want to unlock the secrets of leadership and personal growth from a top expert in emotional intelligence and digital learning? Step into the world of Cheri Alexander, a powerhouse former C-suite executive now rocking the world of education.. Gain exclusive insights into her unique mentorship approach, which empowers over 250,000 Coursera students and is further amplified through her faculty role at the University of Michigan Ross School of Business. Cheri also shares her expert wisdom on harnessing people skills, the art of adaptability in the corporate realm, and the ever-crucial mantra of embracing change.

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Episode 34: Positive Psychology: How to Beat Stress & Experience More Joy with Dr. Michele M. Tugade

Could the secret to overcoming stress in our complex world lie in the mastery of positive emotions? Esteemed psychologist and researcher Dr. Michele M. Tugade shares her fascinating insights on the transformative power of positive emotions. A renowned authority in the field of Positive Psychology, Dr. Tugade reveals how actively embracing joy, gratitude, and optimism can improve coping mechanisms, reduce stress, and contribute to overall well-being.

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Episode 33: Shifting the Narrative: Selene Yeager on How We Talk About Menopause

Can we finally have an elevated conversation around menopause? Let’s ditch the taboos and misconceptions in favor of straight talk that actually helps women embrace the power of change. Health and fitness expert Selene Yeager, famously known as the ‘Fit Chick’, shares how women can keep crushing their goals throughout every age and stage.

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Episode 32: Wall Poster Memories: Deep-Diving into Nostalgia with the Pop Culture Preservation Society

Are you all set for a nostalgic joyride? Join the funny and charming hosts from “The Pop Culture Preservation Society” as we discuss the often-silly influences from past and present, the powerful role of nostalgia in fostering connection and joy, and the (surprising!) importance of preserving cherished memories in today’s ever-changing cultural landscape.

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Episode 31: Innovations in Shoppable Content: A Conversation with Bridget Fahrland from Edelman

Shoppable content and ‘shoppability’ is red-hot right now, but how can brands uncover best-practice strategies that truly move the needle? Bridget Fahrland from Edelman’s Connected Commerce offering reveals the secrets to creating engaging, frictionless e-commerce journeys that use influence to close the deal.

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Episode 30: Influencing Women’s Approach to Fitness with Dr. Michelle Segar, Author of ‘The Joy Choice’

Too often, women’s approach to fitness is driven by weight loss goals, and is it any wonder this isn’t a sustainable and healthy mindset? Michelle Segar, award-winning health researcher and author of ‘The Joy Choice’ helps unpack the ways women can redefine our approach to fitness, with a focus on self-care rather than punishment.

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Episode 29: Moms & Influence: The Power of Authentic Representation with Christina Soletti from Ergobaby

Aren’t we all officially tired of picture-perfect (and wholly unrealistic) depictions of parenthood? This conversation features Christina Soletti from Ergobaby, who shares her insider perspectives on the lasting brand power of authentic representation among moms.

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Episode 28: The Sweet Side of Influence: How Leslie Polizzotto from The Doughnut Project Masters the Art of Sway for Ongoing Brand Success

Want to know how Instagram, flavor innovations, and eye-catching brand collabs all add up to a delicious recipe for marketing success? Leslie Polizzotto from The Doughnut Project shares her uniquely effective strategies for using influence to keep customers lining up for more.

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