For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #306: Brand Name Pronunciation as a Marketing Ploy

Brands are taking advantage of consumer difficulty getting their names right

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FIR #304: Reaching Employees Through Social Medi

Some of your employees are already engaging with your LinkedIn presence. Why not communicate with them there?

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FIR #303: The Quest for a Twitter Alternative

Is it Post.News? Mastodon? And what’s holding everyone back from a mass migration?

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FIR #302: Blockchain’s Widely Exaggerated Demise

Despite proclamations that blockchain never held any promise, innovations just keep on coming

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FIR #301: A Communicator’s Look at ChatGPT

A new AI text generator is provoking a lot of experimentation along with some consternation

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FIR #300: Communicating Pay Transparency

New Laws Are Forcing Companies’ Hands. Those Unprepared Need Their Communicators Now More Than Ever

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FIR #299: From the Metaverse to the Fediverse and Back Again

Twitter’s Demise Could Have Severe Implications for Society, but then again, Mastodon is Rising

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FIR #298: Social Listening in a Post-Twitter World

If Twitter Fails, Will the Ability to Monitor Social Media Trends Die With It?

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