The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
Longtime FIR listener (and one-time contributor) Bernie Goldbach asked Neville and Shel how they find quality conversations. That opened up a discussion about sources of information for staying…
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AI rewrote 50 of the best-known brand slogans, and survey respondents preferred the AI version 48 percent of the time — even Apple’s “Think Different” slogan fell to…
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Meta’s Threads, a new micro-blogging platform, is now available to anyone with an Instagram account — no invite codes or waitlists required — and there has been no…
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In the world of influencers, brands pay for influencers to say what the brands want them to say. In the case of Shein, what they wanted them to…
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All the signs are there, according to observers. As one tech publication put it, “Google is trying to kill the 10 blue links. Twitter is being abandoned to…
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The hype around the metaverse rises and falls, but Second Life is 20 years old and continues to draw users and make money. Neville and Shel explore the…
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Public relations, both in academia and in practical application, has always been seen as a business practice. A new study produced by researchers from the Missouri School of…
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A new survey finds that 90 percent of Americans don’t trust influencers. What does this mean for the multi-million dollar influencer industry? And where can brands turn now,…
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Multiple studies confirm that Americans (like most of the rest of the world) have lost their trust in the media. But people get their news and information from…
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BBC Verify is the venerable broadcaster’s latest effort to combat disinformation. With a staff of 60 journalists, Verify will provide details about the BBC’s own reporting and debunk…
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