For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #417: As AI Adoption Grows, Is Share of Model the New Metric?

Brands need to know that they’re showing up when people want answers they can provide

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FIR #415: A Staggering Failure of Leadership and Communication

UK’s Post Office scandal could have been avoided. Where were the communicators?

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FIR #413: AI Is Coming for Copywriters

There are ways copywriters can AI-proof their jobs. Not all will succeed.

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FIR #411: Are We Unnecessarily Panicked About Online Disinformation?

New reports say only a few people are sharing it and most people don’t buy it

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FIR #409: Just Another Fad

Reports are shrugging off generative AI as just a bunch of hype. Are they right?

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FIR #408: AI’s Impact on Jobs, Quantified

PwC analyzed half a billion job ads from 15 countries. They found AI is having a huge impact.

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