For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #456: Does AI Put Communication Expertise At Risk?

It’s not just jobs that AI will affect. It’s the perception that employees have important expertise. After all, if AI can do the work, it’s easy to view employees’ special knowledge and experience as less important to the organization. Neville and Shel examine the steps communicators can take to continue to be viewed by leaders…

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FIR #452: Communicating in Chaos

“We are once again at a moment in time where things will not — and cannot — be the same again. However it unfolds, the only certainty is chaos will follow.” So wrote global PR practitioner Catherine Arrow in a post on LinkedIn. In this monthly longform episode, Neville and Shel discuss Catherine’s observation that…

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FIR #450: Senior Leaders Doubt Communicators’ Abilities

A C-Suite Survey Finds Executives Are Skeptical That Communicators Are Equipped for Today’s Business Environment

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FIR #449: Employees’ Use of Shadow AI Surges

Companies need to adapt to the fast-moving developments in the AI world

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FIR #444: Preparing for Trump 2.0

Media outlets and communicators are strategizing in anticipation of chaos and challenges

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