Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
What should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a…
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The social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the…
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It’s time to end the thinking that leaders in comms, PR and marketing don’t have business chops. We’ll discuss earning and keeping the coveted seat at the table,…
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What are your biggest challenges as a communicator? We’ll discuss a new survey of your peers that tackles that, as well as the top comms activities this year.…
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What does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what’s going on with Radio…
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The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans…
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It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating…
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Many brands employ a ‘Let’s have some fun’ attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for…
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Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run…
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There are a lot of reasons for an organization to use Twitter, Arik reveals what’s on the top of his list. Also this month, can process and passion…
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